Mission, vision & values

Our main objective is to enable our customers
to be always ‘confidently connected’

Our mission: Empower customers to be confidently connected

Our main objective is to enable our customers to always be ‘confidently connected’, with friends, family and clients. At home, on the road and in the office. We want to distinguish ourselves by being the highest quality network, by providing the best experience for our customers and by providing the best integrated solutions. We aim to achieve good financial results and an ethical and responsible business operations and to have a strong commitment to improving our social impact. This guarantees a sustainable business over the long term.

Our vision: Always Easiest

Our customers must be able to rely completely on our products, services and service delivery, 7 days a week, 24 hours a day. We always want to provide our customers with the same excellent experience. Our customers must be able to use our products and services an a simplified manner and it should be easy to work with us and work for us. We want to be ‘Always Easiest’. Vodafone has dedicated the coming year to our customers.

Our values: The Vodafone Way

We achieve our goals by working ‘The Vodafone Way’. We encourage our employees to work customer-oriented (‘Customer Obsessed’) and to be Innovation Hungry, Ambitious and Competitive. We strive to achieve the best results so that we can profit from the fact that we are an international company. At the same time we take local differences into account (‘One Company, Local Roots’). We are also actively working on improving Speed, Simplicity and Trust:

  • Speed: We focus on the dynamics of the market. We are improving quickly, we innovate and we solve problems, while taking the quality, safety, financial future and reputation of our company into account.
  • Simplicity: We provide convenience for customers, partners and ourselves. We do this by offering simple solutions and by eliminating unnecessary complexity.
  • Trust: We are trustworthy and act with honesty and integrity. We also respect the trust of our customers, business partners, employees and other stakeholders.

With this way of working, we want to ensure that our customers appreciate us.